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AskDickWagner - Disaster Restoration Consulting

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Risk and Vulnerability Assessment of Your Business

{jcomments off}How to Conduct a Risk and Vulnerability Assessment of Your Business

altMajor disasters shut down almost 50% of small businesses permanently. This happens either because the disaster itself is so extensive that the business is simply unable to recover, or because recovery afterward left the business at a reduced capacity where reopening was simply a losing proposition even if it were possible. The best way to avoid becoming a part of that statistic is to get real world, detailed analysis of your risk and vulnerability as a business.

These assessments can help you to identify not only potential sources of loss if an emergency takes place, but they can also help you to know more about the costs involved so that you can properly plan recovery budgets and insurance profiles for your business.

What Does Risk Assessment Involve?

The simplest way to think about risk assessment is to compare it to baby proofing a home; you will need to look at all of the different ways that a baby could become injured, and then take the time to fix those problems accordingly. In your workplace, you'll have different considerations to take into account, but the general principles remain the same. It's about understanding what could go wrong, and making the effort to prevent it pre-emptively.

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Contractors Repairing LEED Certified Buildings

altLEED, or “Leadership in Energy and Environmental Design,” a set of standards which are used for the design, construction, and the maintenance of buildings which are considered “green,” or environmentally responsible and efficient. LEED standards can not only help to reduce the impact that construction and building operation can have on the local environment and its population, but they are also important toward reducing energy costs for heating, cooling, and lighting, all of which can have enormous benefits for a property owner.

There are currently over 7,000 LEED projects within the United States and countries around the world, and LEED-certification continues to be a very popular option for property owners that want to have a much less damaging impact on the environment. LEED buildings also mean lower energy costs throughout the year, which can be very important in areas which reach extremely high temperatures, extremely low temperatures, or both throughout the year.

LEED-certified contractors should be your first point of contact if you need repairs for a wide number of reasons, but among them is the familiarity with LEED that the contractor can bring to the work site. With minimal introduction, a LEED contractor can get to work on a green building much more readily than a contractor which isn't at all familiar with LEED standards. What is surprising is there are very few LEED certified disaster recovery contractors in the US.

Read more: Contractors Repairing LEED Certified Buildings

   

Consistency - Not Having It Will Cost You!

altTrust takes days, weeks, months, even years to build. Trust is something that scales; it's something that we can continue to build on for decades, for a lifetime, or longer. Trust is the investment you cash in on when you print "Since 1870" on your beer label. Trust can take a century to build. Sadly, trust can take seconds to destroy.

Trust isn't just the most valuable asset that you have at your disposal; it might be your only asset. You can use that trust to find new employees, you can use that trust to build new partnerships and make sales, but you can't buy trust with money, and it takes a long time to earn it all over (if you even can) again once you've lost it.

Being consistent The only way that you build trust is with consistency. It is through our most consistent behavior and attitudes that we develop a reputation that others know who we are and whether or not we can be counted on.

In a B2B scenario, consistency can refer to consistent follow-up, consistently ensuring that every web page we design for a client is just as good as the last one. In marketing, consistency might mean turning away that major client who wanted you to disobey the do-not-call list in your telemarketing efforts so that your other clients know that you can be trusted not to associate their brand with invasive advertising techniques.

In the classic Tarantino film Jackie Brown, Samuel L. Jackson's character is asked about a girlfriend of his who is always trying to double cross him. Questioned on why he keeps her around, Jackson replies "Well you can't trust Melanie, but you can always trust Melanie to be Melanie." This is an example of the kind of trust that you don't want to earn, but if you consistently fail to complete a project on time, if you consistently release poorly tested products, if you are consistently inconsistent, reversing your position on everything on a near-daily process, this is the kind of trust that you'll earn: we can be one hundred percent certain that you're not going to deliver on your promises. Your customers, your employees, your friends and family all learn who you are and know your reputation. It must be consistently good!

Read more: Consistency - Not Having It Will Cost You!

   

Throw away your company literature! It’s junk

Throw away your company literature! It’s junk.

company brochuresHave you ever really thought about why you have company brochures, flyers, literature and even business cards?
Here are the brutal facts about your marketing materials: they are all about you, all about your services, all about your skills, training, certifications, number of trucks, quantity of equipment, ad nauseam.  For most business owners, managers and marketing reps; a glossy, four color, full bleed folder or pamphlet about your company only serves to stroke your ego. And for the few of you that don’t do it for your ego, you create and print these marketing materials because you think that’s what you are supposed to do! Sorry. Wrong.

While I’m on this rant, the very common networking meetings are also almost always, in my opinion, a waste of time. You probably immediately thought about meetings like Chamber events, business networking luncheons, or other get-togethers primarily intended for you to leave the meeting with a handful of business cards.  The more cards you walk away with, the more success you think you had! Oh, you also are excited if you got to spend time telling people about your company, services, skills, or expertise. Yes, you rock. But they really don’t care.

Just like your company brochures, these meetings are all about you and rarely bring anything to the prospect that is truly important to them.  Should I say it again? It is not about you. It is about what they need and want!

Read more: Throw away your company literature! It’s junk

   
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