• Selling Your Intangible Services

    Most of your services are intangible! Much of the selling (or attempted selling) done by sales people today in the disaster recovery industry involves offering an intangible service. Intangible in the sense that you are trying to get an agent or adjuster to refer you to the end-user (policyholder) when they have a disaster. Even the actual “benefits” of your service are often intangible as well, so that makes the challenge even greater. Some of the intangible aspects: The speed in which you get to the loss Skill level of your technicians How quickly you can get it dry How great you “dry in place” How little tear-out is done How good you are a communication How happy the policyholder Read More
  • Is Your Marketing Program Automatic?

    The Automatic Marketing  Program, (AMP) is a 20 step strategy to ensure you are maximizing every possibility to get more leads, more customers and more jobs. Since the AMP class is an intense 7-hour training seminar, I’m not going to cover all twenty critical steps in the process. It would take fifty pages or more to cover it with any detail and I know you are not going to read fifty pages!  I will, however, touch on some of the initial concepts to get you thinking about this in a more attentive manner. CRM Database (and Maintenance of CRM).The first one (a CRM) should be the foundation of your sales and marketing efforts:  If you are not actively using a Read More
  • Low Price Strategies Usually Fail

    Price higher, add real value, then learn to sell value. Everyone wants to know they are charging the right price.  (Nobody wants a loss, and we don’t want to “leave money on the table).  The right price should fall between your actual cost and the value you offer to customers. Within this range, your prices should be closer to the value of what you're selling.  Corporate customers often won’t buy from small, unproven businesses even when the price is substantially lower.  They want dependability, capability (as in being able to delivery everything that’s promised), and stability (being there when you’re need); and they usually want high touch service.  Generally, they are willing to pay accordingly. Many entrepreneurs start with costs Read More

    A PREP (Priority Response Emergency Planning) certified company (or individual) is required to attend and participate in 24 hours (3 days) of intensive training.  In addition, they must meet additional criteria to qualify for the PREP program.     Why Should I Choose a Professional PREP Certified Contractor? Our experts understand the pressures you face as a business owner. Our business is to get your business back in business as quickly as possible. Working with certified and licensed contractors is always a safe bet for a number of reasons. Contractors who have passed the PREP (Priority Response Emergency Planning) process have had formal training, and know the requirements for proper protocols and procedures to do the job correctly.   This is even more Read More

    PLUMBER - HVAC SPECIALIZED COURSE THIS IS A PRIVATE - BY INVITATION ONLY  PROGRAM Highlights of this specialized course: SOARING WITH EAGLES - Specialized Plumber Course Teaching technicians how to make a good first impression. Creating customer cheerleaders How to sell your excellent service - not price! What to Say and What NOT to Say! Ways to pre-sell on the phone, before the tech arrives! > The Morning is specifically designed for Technicians & Managers > Afternoon portion is much more in-depth and ideal for Owners and Managers & Sales HELPING OWNERS BECOME MORE PROFITABLE TODAY’S MARKETING & SALES STRATEGIES WHAT TO SAY & WHAT NOT TO SAY! BRANDING AND DIFFERENTIATION USING SOCIAL MEDIA TO GET MORE BUSINESS   By Invitation Only:  $995  SPECIAL Read More
  • 1 Selling Your Intangible Services
  • 2 Is Your Marketing Program Automatic?
  • 3 Low Price Strategies Usually Fail
  • Commercial Marketing and Training

    Commercial Marketing and Training

  • Social Media Marketing Classes

    Social Media Marketing Classes

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