Yes, very likely! It may sound overconfident on this blogger’s part to make this assumption, but let’s consider the facts: here you are, looking up blog posts on how to freshen up your marketing. Very possibly your gut tells you that what you’ve been doing for the past several years might not be working anymore!
The truth is that the vast majority of people who know that their marketing isn’t working, who buy books and read blogs on how to fix it, don’t bother to take the necessary steps to make their marketing work for them in the 2020 decade. The end result is that their marketing remains an expense instead of an investment.
Here are 4 reasons to refocus your marketing right now:
- You Need an Objective
Some of us just keep making changes, seemingly, for the fun of making changes. Sometimes it’s not a total relaunch of our marketing campaigns that’s needed, but simply a little stability and tracking. Your marketing team won’t stay focused if you keep giving them a different objective every morning.
- You Need an SMP
A Strategic Marketing Plan (SMP) is about using today’s tools and putting your marketing plan in writing. It should include calendar items as well as those marketing efforts that produce the highest ROI in 2021 and beyond.
- You Need A Coach
A Business Coach can make the difference between getting where you need to go in your marketing efforts, and not. A blog post can only offer so much guidance. A coach can give you advice based on your specific situation and what’s happening in 2021.
- You Need a Client Management System
It’s been said that nearly 100% of all major business owners spend money to collect data on their customers, but only around half use that data to improve their relationships with those customers. Please use a robust CRM and then spend time reviewing the trends and data!