Restoration Marketing To Real Estate Agents

Can it really generate business for you?

Restoration route marketers, who provide services related to property restoration and repair, can market to real estate agents, but with questionable ROI. There are several possible strategies, including building strong relationships with real estate agents. They biggest challenge to get legitimate and profitable referrals is the fact that agents often just need a “cost” for repairs so the buyer can insist that money goes into an escrow account. Then the sale happens, and the new buyer often searches for the cheapest contractor or even performs the work themselves.

Not all the suggestions given will produce a real and profitable Return on your Effort (ROI). However, here are some ways to market to real estate agents:

Networking and Relationship Building: Attend local real estate events, seminars, and networking functions to connect with real estate agents. Building personal relationships can help you establish trust and credibility within the real estate community.

Educational Workshops: Offer workshops or seminars focused on topics like property restoration, maintenance, and disaster preparedness. Even more valuable is to offer seminars on ways the agents can promote and market themselves! These events can position you as an expert in your field and provide value to real estate agents looking to educate themselves and their clients.

Provide Informative Content: Create informative content such as blog posts, maven articles, or videos that address common issues related to property restoration. Distribute this content through your website, social media, and email newsletters, as well as in person to showcase your expertise and offer important insights to real estate agents.

Referral Program: It will take a great deal of education to get the agent to send you real legitimate referrals. When you establish a referral program, be sure it incentivizes real estate agents to refer clients to your restoration services. And help them understand that you and your restoration company only make money (and pay referral fees) when you actually do the job.

Lunch-and-Learn Sessions: Host lunch-and-learn sessions for real estate agents, where you provide valuable information about property restoration or ways the agent can get more business, while they enjoy a meal. This creates a relaxed environment for building relationships and sharing knowledge.

Online Presence: Ensure your website is optimized for search engines so that real estate agents can find you easily online. Also, be sure that the content on your website has a segment or pages about how the agent can improve and enhance their own real estate business.

Social Media Engagement: Use social media platforms like LinkedIn, Facebook, Twitter (X), and Instagram to connect with real estate agents. Share relevant content, engage in discussions, and participate in real estate-related groups.

Testimonials and Case Studies: Collect and showcase testimonials from satisfied clients, especially if you have worked on properties referred by real estate agents. Highlight successful restoration projects and the positive impact they had on property values.

Personalized Outreach: Reach out to real estate agents individually with personalized messages that highlight how you can help them with their business. If you focus on the restoration services you offer, you are making it all about you, and they really don’t care. Tailoring your communication can make a strong impression.

Attend Real Estate Meetings: Attend local real estate association meetings and present ways you can help them be better real estate people. This can provide a platform to introduce yourself and your restoration services in future interactions with them.

Stay Updated: Keep yourself informed about the latest trends and regulations in the real estate industry. Being knowledgeable about their world can help you build rapport and credibility with real estate agents.

Remember that building any relationship takes time and consistency. When you build relationships with real estate agents be aware that their interest is in selling property, and less about getting a $250 referral fee. Focus on providing value, establishing trust, and being reliable. Over time, real estate agents who see the benefits of your services will be more likely to refer clients to you.

By Dick Wagner, Co-Founder The CREST Network, LLC

Nationally recognized coach, consultant, trainer, and speaker

Creator of the renowned PREP™ pre-disaster program

Owner of AskDickWagner.com BLOG