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Author: Dick Wagner

The Danger of Hiring a People Person

May 18, 2026 Dick Wagner

But they have no sales process   A lot of service business owners make the same hiring mistake. They hire…

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Posted in: Sales Lessons For Services Businesses

Stop Selling Services

May 16, 2026 Dick Wagner

Start Solving Expensive Problems.   Most service businesses think they sell services. They aren’t. They’re selling relief. They’re selling fewer…

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Posted in: Sales Lessons For Services Businesses

Facebook Posts Work Much Better

May 14, 2026 Dick Wagner

When You Speak to the Customer’s Pain   Most service businesses post on Facebook like they are trying to win…

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Posted in: Sales Lessons For Services Businesses

Why Your Best Sales Tool Is a Better Question

May 9, 2026 Dick Wagner

Most salespeople think their best tool is a brochure, a website, a business card, a sharp-looking polo shirt, or the…

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Posted in: Sales Lessons For Services Businesses

Most Salespeople Don’t Need More Leads

Dick Wagner

Ask most struggling salespeople what they need, and you will usually hear the same answer: “I need more leads.”  Of…

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Posted in: Sales Lessons For Services Businesses

When You are “Too Successful”

August 9, 2025 Dick Wagner

Especially during hurricanes or major storm times.   Your route marketing has been incredibly successful. You’ve built strong relationships, and…

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Posted in: Sales & Marketing

Common Mistakes Route Marketers Make

July 12, 2025 Dick Wagner

We’ll give you some ways that you can fix those mistakes also!   In the disaster restoration industry, and even…

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Posted in: Sales & Marketing

What KPI Data Should You Track

July 5, 2025 Dick Wagner

Route marketers play a vital role in establishing important relationships with key referral sources and need to keep track of…

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Posted in: Sales & Marketing

Tactics for Building Relationships in Route Marketing

June 28, 2025 Dick Wagner

To succeed in disaster restoration route marketing, you need to build strong relationships.   Strong relationships using targeted strategies tailored…

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Posted in: Sales & Marketing

Obscure Ways Route Marketers Can Build Trust

June 21, 2025 Dick Wagner

These ideas may be obscure but they can be powerful.   Route marketing is about more than repetition and visibility…

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Posted in: Sales & Marketing

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