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Category: Sales & Marketing

Restoration Marketers: What Metrics Actually Matter?

October 12, 2025 Dick Wagner

Measuring Your Route Marketing ROI Is so Important   Most route marketers “measure” success by donuts delivered and smiles received.…

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Posted in: Owners, Sales & Marketing

When You are “Too Successful”

August 9, 2025 Dick Wagner

Especially during hurricanes or major storm times.   Your route marketing has been incredibly successful. You’ve built strong relationships, and…

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Posted in: Sales & Marketing

Common Mistakes Route Marketers Make

July 12, 2025 Dick Wagner

We’ll give you some ways that you can fix those mistakes also!   In the disaster restoration industry, and even…

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Posted in: Sales & Marketing

What KPI Data Should You Track

July 5, 2025 Dick Wagner

Route marketers play a vital role in establishing important relationships with key referral sources and need to keep track of…

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Posted in: Sales & Marketing

Tactics for Building Relationships in Route Marketing

June 28, 2025 Dick Wagner

To succeed in disaster restoration route marketing, you need to build strong relationships.   Strong relationships using targeted strategies tailored…

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Posted in: Sales & Marketing

Obscure Ways Route Marketers Can Build Trust

June 21, 2025 Dick Wagner

These ideas may be obscure but they can be powerful.   Route marketing is about more than repetition and visibility…

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Posted in: Sales & Marketing

Route Marketers Handling Rejection Gracefully

June 14, 2025 Dick Wagner

You can’t get offended, and you must stay top of mind. In the disaster restoration industry, route marketing is not…

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Posted in: Sales & Marketing

The Psychology of the Drop-In Visit

June 4, 2025 Dick Wagner

It’s about Timing, Tact, and Tone. The drop-in visit: feared by some, mastered by few. When done right, it’s a…

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Posted in: Sales & Marketing

Optimize Your Marketing Route for Maximum Efficiency

May 31, 2025 Dick Wagner

If you’re in route sales or marketing, your territory is your kingdom — but managing it well can feel like…

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Posted in: Sales & Marketing

Improving the Sales and Marketing Funnel

May 24, 2025 Dick Wagner

We need to work smarter and more efficiently in today’s business landscape.   The marketing and sales funnel has long…

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Posted in: Sales & Marketing

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