Ways To Do Guerilla Marketing

Guerrilla marketing involves unconventional and creative strategies to promote a business, often on a low budget.

Here are 16 ideas for guerrilla marketing campaigns for your business:

Stencil Graffiti: Use stencils to create temporary sidewalk graffiti promoting your business in high-traffic areas.

Street Performers: Hire street performers or entertainers to engage with the public while subtly promoting your business.

Pop-up Events: Set up surprise pop-up events or installations in unexpected locations to generate buzz.  Pop-up events are short-lived events that allow business owners and creators to connect in person with their target audiences.

Public Challenges: Develop public challenges related to your service and encourage people to take part and share their experiences on social media.

Interactive Installations: Set up interactive installations or displays that provoke curiosity and engagement.

Reverse Graffiti: Clean parts of dirty walls to create images or messages promoting your business. This can show your “cleaning” expertise.

Viral Videos: Create entertaining and shareable videos that showcase your service in a unique way.

Social Media Stunts:

Create engaging and shareable content on social media platforms. Develop a hashtag or challenge related to your product or message. Leverage influencers to participate in your campaign.

Ambient Advertising: Use unconventional spaces for advertising, such as sidewalks, public transportation, or public benches. Use colorful chalk to create eye-catching drawings or messages on sidewalks.  Transform everyday objects into advertising mediums.

Guerrilla Projection: Use guerrilla projections on buildings or other surfaces to display messages or advertisements.

Public Murals: Sponsor and create public murals that incorporate your brand and message.

Hidden Messages: Incorporate hidden messages or puzzles in your marketing materials to engage people’s curiosity. Fighting for attention is getting more difficult by the day. The good news is that there’s a group you can talk to – your customers.

Sticker Campaigns: Design creative stickers that showcase your business and distribute them in strategic locations. Die-cut stickers always attract attention. Choose a shape that matches your organization. Or a more subtle shape that’s simply different from the competition. A shaped sticker can add style and personality to your message.

Interactive Social Media Campaigns: Launch interactive social media campaigns that encourage user participation and sharing.

Guerrilla Gardening: Create green spaces in urban areas, planting flowers or greenery with signs promoting your business.

Partnerships and Collaborations: Collaborate with other businesses or organizations for joint events or promotions. Leverage their audience to expand your reach. Think beyond your normal limits. It can be a complementary company such as a Green cleaning chemicals with your cleaning service.

Remember to consider your target audience, local regulations, and the nature of your service when implementing guerrilla marketing campaigns. Guerrilla marketing can be highly effective, but it’s essential to strike a balance between creativity and relevance to your business.



By Dick Wagner, Co-Founder The CREST Network, LLC

Nationally recognized coach, consultant, trainer, and speaker

Creator of the renowned PREP™ pre-disaster program

Owner of AskDickWagner.com BLOG

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