Most of your services are intangible! Much of the selling (or attempted selling) done by marketing today in the disaster…
3 minute read Nobody, I mean nobody likes to make cold phone calls. And nobody likes to get cold phone…
Fifteen Fairytales of Marketing 1. My company doesn’t need marketing 2. I can’t afford the money to market 3. …
Collaboration Marketing A new, more socially friendly strategy that deviates from old traditional methods where companies used interruption style…
Throw away your company literature! Have you ever really thought about why you have company brochures, flyers, literature, and even…
Route Marketing Is Dead …is the title of the last article I wrote for R&R mag online. Many of the…
This is a comprehensive overview to get you started. Marketing strategy is an integral part of any business plan that…
Marketers Often Ask Poor or Wrong Questions! Anyone in marketing will tell you (if they are honest about it) that…
3 minute read Everyone in the disaster restoration industry understands (I hope) that marketing is quite different than the selling…
5 minute read It seems like almost every restoration contractor I talk to always expresses their strong desire to develop…
