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Category: Sales & Marketing

Marketing Your Intangible Services

November 19, 2024 Dick Wagner

Most of your services are intangible! Much of the selling (or attempted selling) done by marketing today in the disaster…

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Posted in: Sales & Marketing

Make Cold Phone Call Marketing Warmer

November 14, 2024 Dick Wagner

3 minute read Nobody, I mean nobody likes to make cold phone calls. And nobody likes to get cold phone…

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Posted in: Sales & Marketing

Fifteen Fairytales of Marketing

November 12, 2024 Dick Wagner

Fifteen Fairytales of Marketing 1.    My company doesn’t need marketing 2.    I can’t afford the money to market 3.   …

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Posted in: Sales & Marketing

Collaboration Marketing – Are You On Board?

Dick Wagner

  Collaboration Marketing A new, more socially friendly strategy that deviates from old traditional methods where companies used interruption style…

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Posted in: Sales & Marketing

Your Company Literature Is Junk!

Dick Wagner

Throw away your company literature! Have you ever really thought about why you have company brochures, flyers, literature, and even…

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Posted in: Sales & Marketing

Relationship Marketing is Alive – Maybe!

Dick Wagner

Route Marketing Is Dead …is the title of the last article I wrote for R&R mag online. Many of the…

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Posted in: Sales & Marketing

Understanding Marketing Strategy

November 4, 2024 Dick Wagner

This is a comprehensive overview to get you started. Marketing strategy is an integral part of any business plan that…

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Posted in: Sales & Marketing

Are Your Marketers Asking The Right Questions?

October 21, 2024 Dick Wagner

Marketers Often Ask Poor or Wrong Questions! Anyone in marketing will tell you (if they are honest about it) that…

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Posted in: Sales & Marketing

Training Classes For Restoration Marketing

September 22, 2024 Dick Wagner

3 minute read Everyone in the disaster restoration industry understands (I hope) that marketing is quite different than the selling…

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Posted in: Sales & Marketing

Marketing to Commercial Customers

September 14, 2024 Dick Wagner

5 minute read It seems like almost every restoration contractor I talk to always expresses their strong desire to develop…

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Posted in: Sales & Marketing

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