Aside from management wanting their marketer to be really productive, the challenge is always for the marketer to generate referrals…
So, who is the real client – the homeowner or business that had the loss, or the insurance company? I think…
3 minute read Are they calling you – or are they calling your competitor? Is your company ‘top of mind?’…
3 minute read Nobody, I mean nobody likes to make cold phone calls. And nobody likes to get cold phone…
4 minute read It’s not a secret. Unless you have a product or service everyone wants and no competitors, you…
3 minute read Everyone in the disaster restoration industry understands (I hope) that marketing is quite different than the selling…
5 minute read It seems like almost every restoration contractor I talk to always expresses their strong desire to develop…
4 minute read We’ve been asked a hundred times (probably more) by our clients if they should participate in a…
4 minute read Many marketing and sales experts, including me, have been saying for several years that “differentiation” is vital…
4 minute read I often hear contractors telling me they are not writers – they can’t do blog articles –…
