Twitter is a powerful social media platform that can be used to promote businesses and engage
with customers. With over 330 million monthly active users, Twitter is a great tool for businesses to reach a wider audience and increase brand awareness. In this podcast, we’ll explore the best ways to use Twitter for business.
The first step to using Twitter for business is to create a Twitter profile and optimize it. This means filling out all the necessary information in your profile, such as your business name, profile picture, and bio. You should also include a link to your website, so that potential customers can easily find out more about your business.
Hashtags are a great way to increase the visibility of your tweets. By using relevant hashtags, you can reach a wider audience and attract more followers. You should research popular hashtags in your industry and use them in your tweets. By the way – Twitter suggests using no more than two hashtags at a time. Using more will lower your visibility.
Engaging with your followers is crucial to building a strong presence on Twitter. You should respond to tweets and messages from your followers, retweet their content, and like their tweets. This will help to build a relationship with your followers and increase brand loyalty.
Sharing valuable content is key to building a strong presence on Twitter. You should share content that is relevant to your industry and provides value to your followers. This could include blog posts, articles, infographics, and videos.
Twitter ads can be a great way to promote your business and reach a wider audience. Twitter offers a variety of ad formats, such as promoted tweets, promoted accounts, and promoted trends. You should research the different ad formats and choose the one that best suits your business goals. Certainly, this is Twitter’s preference, so use them sparingly – if at all.
Monitoring your Twitter analytics is crucial to understanding the effectiveness of your Twitter strategy. You should regularly check your analytics to see which tweets are performing well, what times of day your tweets are getting the most engagement, and which hashtags are driving the most traffic to your profile. This will help you to refine your Twitter strategy and improve your overall performance on the platform. Remember different audiences and client types look at Twitter at different times and days.
Collaborating with influencers can be a great way to increase your reach on Twitter. Influencers are individuals who have a large following on Twitter and can help to promote your business to their audience. You should research influencers in your industry and reach out to them to see if they would be interested in collaborating with your business. The restoration business does not have a lot of Twitter influencers, but they do have a lot of users.
Just remember, Twitter is a powerful tool for businesses to promote their brand and engage with customers. By creating a strong Twitter presence, sharing valuable content, and engaging with your followers, you can build a loyal following and increase brand awareness. Using Twitter ads, monitoring your analytics, and collaborating with influencers can also help to boost your Twitter strategy.
Author: Dick Wagner Co-founder The CREST Network