Should I Start A No Risk Podcast For My Business?

In the digital age, podcasts have gained immense popularity, providing a platform for individuals to share their thoughts, experiences, and insights with a global audience.

Starting a regular podcast can be a highly effective and engaging way to promote your interests, whether they are personal hobbies or professional expertise.


Here are several reasons why you should consider launching a podcast to promote your interests:


Build a Personal Connection:

Podcasts allow you to connect with your audience on a personal level. The audio format provides an intimate experience, as listeners can hear your voice, tone, and passion for your interests. This connection can further a sense of trust and loyalty among your audience.

Reach a Wide Audience:

Podcasts are accessible to a vast and diverse audience worldwide. Unlike traditional forms of media, podcasts transcend geographical boundaries, enabling you to reach people from different cultures, backgrounds, and locations. This global reach can significantly enhance the visibility of your interests. It’s OK that you’re only trying to reach a “local” audience – it still works.

Establish Yourself as an Authority:

Regularly sharing your insights and knowledge through a podcast will help establish you as an authority in your field. Consistency in delivering valuable content builds credibility, and over time, your audience will see you as a go-to source for information related to your interests. It’s an excellent way for you to demonstrate your Subject Matter Expertise and Thought Leader.

Expand Your Network:

Podcasting can even involve collaborating with guests and experts in your field. Most people will gladly talk with you while you’re recording a podcast. It’s a great way to expand your audience and get more listeners. This collaboration not only brings diverse perspectives to your audience but also expands your professional network. Connecting with like-minded individuals can open doors to new opportunities and collaborations.

Monetization Potential:

While not an immediate outcome, successful podcasts have the potential to generate income through various monetization strategies, such as sponsorships, affiliate marketing, or listener support. As your audience grows, so does the potential for financial returns. My podcast’s (Spotify – CRESTCAST) aren’t directly hoping for monetization, but if it should happen, I’ll take it.

Flexibility and Convenience:

Podcasting offers flexibility in terms of when and where you record. Whether you’re at home, in a studio, or on the go, you can create content at your convenience. This flexibility is especially beneficial for individuals with busy schedules. You can also record them and then schedule them to be published at specific days and times.

Create Shareable Content:

Podcast episodes can easily be shared across various platforms, including social media and podcast directories. This shareability can help your content reach a broader audience, as your listeners become advocates who share episodes with their networks. When it’s a good topic, people will share it.

Adaptability to Different Formats:

Podcasts are adaptable to different formats, such as interviews, solo episodes, panel discussions, and storytelling. This versatility allows you to experiment with content styles and find what resonates best with your audience.

Stay Ahead in the Digital Landscape:

In a world where digital content consumption is continuously evolving, podcasts represent a modern and relevant way to engage with your audience. Embracing new media channels can help you stay ahead in the digital landscape.

Enjoy the Process:

Podcasting can be a fun and enjoyable creative outlet. If you’re passionate about your interests, sharing them through a podcast can be a fulfilling experience that goes beyond promotional efforts.


Starting a regular podcast can be a powerful tool to promote your interests, offering a unique platform to connect with a global audience, establish yourself as an authority, and potentially generate income. It’s a dynamic and evolving medium that allows you to share your passion and expertise in a way that suits your style and schedule. It could be the perfect avenue to share your voice with the world.


By Dick Wagner, Co-Founder The CREST Network, LLC

Nationally recognized coach, consultant, trainer, and speaker

Creator of the renowned PREP™ pre-disaster program

Owner of BLOG

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