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Author: Dick Wagner

Obscure Ways Route Marketers Can Build Trust

June 21, 2025 Dick Wagner

These ideas may be obscure but they can be powerful.   Route marketing is about more than repetition and visibility…

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Posted in: Sales & Marketing

Route Marketers Handling Rejection Gracefully

June 14, 2025 Dick Wagner

You can’t get offended, and you must stay top of mind. In the disaster restoration industry, route marketing is not…

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Posted in: Sales & Marketing

The Psychology of the Drop-In Visit

June 4, 2025 Dick Wagner

It’s about Timing, Tact, and Tone. The drop-in visit: feared by some, mastered by few. When done right, it’s a…

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Posted in: Sales & Marketing

Optimize Your Marketing Route for Maximum Efficiency

May 31, 2025 Dick Wagner

If you’re in route sales or marketing, your territory is your kingdom — but managing it well can feel like…

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Posted in: Sales & Marketing

Improving the Sales and Marketing Funnel

May 24, 2025 Dick Wagner

We need to work smarter and more efficiently in today’s business landscape.   The marketing and sales funnel has long…

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Posted in: Sales & Marketing

Are You Using Your CRM Wrong?

April 5, 2025 Dick Wagner

Many businesses don’t use their CRM effectively or correctly.   Often, they leave valuable data untapped. Here are some important…

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Posted in: Sales & Marketing

Staying In The Game

February 25, 2025 Dick Wagner

Staying ahead in the disaster restoration industry requires constant adaptation to shifting consumer behaviors and expectations.   Here are 20…

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Posted in: Sales & Marketing

Qualifying Prospective Referral Sources

February 22, 2025 Dick Wagner

Effective route marketing and building a strong referral network is essential for generating consistent leads. With the wide range of…

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Posted in: Sales & Marketing

Restoration Marketing To Real Estate Agents

February 20, 2025 Dick Wagner

Can it really generate business for you?   Restoration route marketers, who provide services related to property restoration and repair,…

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Posted in: Sales & Marketing

Great Twitter (X) Feeds for Disaster Preparedness

Dick Wagner

Twitter is a proven performer in distributing information on disasters as they unfold and in providing users with information on…

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Posted in: Owners

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