2021 is the year of social media, at least from a business promotion standpoint. Don’t let this opportunity to build your brand and your following pass you by; try out these hacks this year to grow your business and promote your excellent services on social media now!
Include Video Content
Even if it’s a quick, 30-second video of common ways to use your product, video content is quickly becoming the king of content. People watch a ton of videos online, and that number has been increasing year over year for quite some time. Don’t skip videos on your social media pages!
Optimize for Mobile
If you have to choose to spend resources on mobile vs. computer, opt for mobile. Mobile devices and social media sites peanut butter and jelly, and if your website isn’t set up to be user-friendly on a mobile device, people will quickly go elsewhere. Part of that includes reducing load times; if people have to wait longer than a couple of seconds to load your website on their phone, they’re likely to head to a competitor’s site.
Build Your Brand
Social media is a place to let your personality shine through, and that includes your brand’s personality. Keep your messaging consistent but have some fun with your followers. People love to see funny or relevant information on their favorite brands’ profiles. That, of course, starts with a great logo, which you can design for free here if you don’t already have one.
Engage With Your Followers… But Not Too Much
When you start out, you might try to respond to every single person who comments on one of your social media posts. You probably don’t have a considerable following, after all. Although that may seem like a good idea, it’s not entirely necessary. You can reply to the first few comments, but don’t spend too much time on engagement. If you have to choose, spend that time posting new content regularly.
Use a Template for Posts
If you’re using Instagram or Snapchat for your promotions, head over to Canva to use their templates. You can design posts and pictures to fit in perfectly with those platforms, and it’s straightforward and intuitive to do. Spend a few minutes and create great graphics with Canva.
Consider a Social Media Management App
If you’re trying to post on multiple platforms, you’ll quickly find your time running out fast. You can try to keep up, or you can check out a social media management app like Hootsuite, which allows you to manage multiple platforms from a straightforward dashboard. You can schedule posts, listen for mentions of your company, and engage with followers easily. Hootsuite isn’t the only option, but it’s one of the top-rated on the web.
Try Using Emojis
They might seem a bit unprofessional, but emojis allow your brand to appear more fun and noticeable, and they can help you increase conversion rates too. Don’t overdo it but do pepper a few of them into your posts or replies to comments. They can help your brand seem more down-to-earth and fun.
Use Hashtags Effectively
Head over to Twitter to find relevant hashtags to your brand and use them in your own social media promotions. A good hashtag can really expand your audience. Just don’t overdo it, please; nobody likes to see 20 hashtags after a post in a desperate attempt to find one that sticks.
Your time as a business owner is precious, so you don’t have time to waste chasing ineffective social media strategies. Try these hacks out to promote your brand quickly and efficiently and get back to building your business.