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Author: Dick Wagner

When You Try to Serve Everyone

June 19, 2023 Dick Wagner

In our fast-paced and interconnected world, we often find ourselves juggling multiple roles and responsibilities. We strive to be the…

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Posted in: Owners

Twitter Is A Powerful Marketing Tool

Dick Wagner

  Twitter is a powerful social media platform that can be used to promote businesses and engage with customers. With…

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Posted in: Sales & Marketing

Hiring In Today’s New World

May 30, 2023 Dick Wagner

Hiring in today’s market is unlike anything we’ve seen before. The COVID-19 pandemic has turned the employment landscape on its…

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Posted in: Owners

To Be Productive Use Quotas

May 23, 2023 Dick Wagner

We often hear about setting goals, targets, or quotas. The funny thing is some “experts” tell you to set goals…

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Posted in: Owners

Should You Pay Referral Fees?

April 13, 2023 Dick Wagner

A couple of times a month I get a call from a fairly new contractor wanting to generate more leads…

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Posted in: Sales & Marketing

Marketing To Plumbers

April 12, 2023 Dick Wagner

Many restoration marketers call on and solicit plumbing companies and plumbers. The hope is to be able to convince them…

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Posted in: Sales & Marketing

Your Marketing Program Needs Work

Dick Wagner

Yes, it’s very likely!  It may sound overconfident on this blogger’s part to make this assumption, but let’s consider the…

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Posted in: Sales & Marketing

Why Your Marketer Must Ask Questions

Dick Wagner

Every marketer certainly should strive to develop a strong relationship with their prospects, clients, and customers.  There are very few…

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Posted in: Owners

What Makes A Marketer Really Productive?

March 20, 2023 Dick Wagner

Aside from management wanting their marketer to be really productive, the challenge is always for the marketer to generate referrals…

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Posted in: Sales & Marketing

Your Marketer Is NOT A Salesperson

July 28, 2022 Dick Wagner

Almost every new client I talk to refers to their marketer as a salesperson. I try to diplomatically tell them…

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Posted in: Owners

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