Marketers Often Ask Poor or Wrong Questions! Anyone in marketing will tell you (if they are honest about it) that…
By Scott M. Haskins, the guest author: As I have reported, after my participation in the National Hurricane Conference in…
Coupons, promos, discounts, and other specials all have their place in generating sales. They can be successfully used to increase…
Price higher, add real value, then learn to sell value. Everyone wants to know they are charging the right price.…
Filing a claim: On the face of it, forcing a policyholder to pursue litigation can make sound economic sense. If…
REFERRAL FEES HAVE LONG BEEN AN ACCEPTED PRACTICE IN JUST ABOUT EVERY INDUSTRY. The large “finder or referral” fees that…
Here’s a list of things your insurance company and agent may fail to explain to you unless you probe them…
Most of your services are intangible! Much of the selling (or attempted selling) done by marketing today in the disaster…
Most organizations with a sales staff need: Specialized strategies for consistently getting your most important sales opportunities To understand and…
Marketing coaches help marketers define goals and strategies that will mesh with their purpose and lead to maximized sales energy,…
