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What Makes A Marketer Really Productive?

March 20, 2023 Dick Wagner

Aside from management wanting their marketer to be really productive, the challenge is always for the marketer to generate referrals…

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Posted in: Sales & Marketing

Your Marketer Is NOT A Salesperson

July 28, 2022 Dick Wagner

Almost every new client I talk to refers to their marketer as a salesperson. I try to diplomatically tell them…

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Posted in: Owners

Who Is The Real Client?

March 24, 2022 Dick Wagner

So, who is the real client – the homeowner or business that had the loss, or the insurance company?  I think…

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Posted in: Sales & Marketing

Marketing With Social Media

March 18, 2021 Dick Wagner

3 minute read A Picture is Worth a Thousand Words: Consumers give more attention to images than words. It’s been…

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Posted in: Sales & Marketing

My Competition Can Do It And So Can I

February 26, 2021 Dick Wagner

Every one of us at one time or another has thought that “if my competition can do it, so can…

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Posted in: Owners

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