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Category: Sales & Marketing

Cold vs Warm Marketing

November 28, 2023 Dick Wagner

Unveiling the Effectiveness of Warm Calling Over Cold Calling with route prospects. In the dynamic landscape of sales and marketing,…

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Posted in: Sales & Marketing

Top 10 Social Media Marketing Strategies

November 22, 2023 Dick Wagner

2023 has further evolved for using social media marketing to reach your prospects. Social media marketing has become an indispensable…

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Posted in: Sales & Marketing

Listening Without Agreeing

October 31, 2023 Dick Wagner

You Don’t Have to Agree with Someone to Listen to Them In today’s polarized world, where opinions and beliefs seem…

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Posted in: Sales & Marketing

The Power of Emotion

October 3, 2023 Dick Wagner

Motivating clients to refer you as a route marketer. In the world of route marketing, (sometimes called field marketing) the…

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Posted in: Sales & Marketing

Procrastination Actually Increases Risk

July 19, 2023 Dick Wagner

Procrastination is a familiar adversary that plagues individuals and organizations alike. It’s frequently seen as a coping mechanism to avoid…

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Posted in: Sales & Marketing

Every Important Yes Requires a Thousand Nos

June 22, 2023 Dick Wagner

In life, you are often faced with decisions that shape your paths and determine your destinies. It doesn’t matter whether…

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Posted in: Sales & Marketing

Twitter Is A Powerful Marketing Tool

June 19, 2023 Dick Wagner

  Twitter is a powerful social media platform that can be used to promote businesses and engage with customers. With…

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Posted in: Sales & Marketing

Should You Pay Referral Fees?

April 13, 2023 Dick Wagner

A couple of times a month I get a call from a fairly new contractor wanting to generate more leads…

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Posted in: Sales & Marketing

Marketing To Plumbers

April 12, 2023 Dick Wagner

Many restoration marketers call on and solicit plumbing companies and plumbers. The hope is to be able to convince them…

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Posted in: Sales & Marketing

Your Marketing Program Needs Work

Dick Wagner

Yes, it’s very likely!  It may sound overconfident on this blogger’s part to make this assumption, but let’s consider the…

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Posted in: Sales & Marketing

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