Marketers Often Ask Poor or Wrong Questions! Anyone in marketing will tell you (if they are honest about it) that…
Most of your services are intangible! Much of the selling (or attempted selling) done by marketing today in the disaster…
Most organizations with a sales staff need: Specialized strategies for consistently getting your most important sales opportunities To understand and…
Setting sales and marketing expectations is crucial to your survival and success. Your marketing department must have measurable and enforceable…
Successful marketing (VHP’s) develop strategies and campaigns that position themselves as trustworthy, reliable, and uniquely different. The opposite is poor…
Collaboration Marketing has arrived at the forefront… of the most effective way to advance your products and services. We have…
Fifteen Fairytales of Marketing 1. My company doesn’t need marketing 2. I can’t afford the money to market 3. …
Collaboration Marketing A new, more socially friendly strategy that deviates from old traditional methods where companies used interruption style…
Throw away your company literature! Have you ever really thought about why you have company brochures, flyers, literature, and even…
Trust takes weeks, months, and even years to build. Trust is something that scales; it’s something that we can continue…
