3 minute read
It’s a great attitude to firmly plant your thoughts, ideas, and values in a solid position without changing like the wind. Often, people with strong religious beliefs or strict political positions are very unbending. That CAN be a good thing. It can also be an inflexible and potentially dangerous position to take in the world.
The world has changed, but I won’t – will usually lead to old, unworkable, no longer valid strategies and approaches to business. I will admit, as a baby boomer, I don’t embrace change until I’m very sure. In fact, people, in general, do not welcome change in their life. Simple little things like changing toothpaste, going to a new barber, or date night at a totally new restaurant; all these and many more can take us out of our comfort zone.
Yes, change is hard for most of us, and learning a new way to dry a building or a new style of marketing, and even what to say when you visit a prospect – all require stepping out of your secure and known space.
For me, one of the most challenging has been staying on top of the ever-changing Social Media world. As a businessman, it’s important to take advantage of the latest and greatest marketing strategies available on different social media platforms.
The constant change taking place in the very narrow, but all-important arena of web marketing, where most of these platforms are free, take a lot of work. About the time we get Twitter figured out and many followers, a new service pops up to compete with them (Parler). Facebook keeps changing the look, feel, and location of so many different buttons and links it’s almost a full-time job to stay with it.
Aside from disliking change, we also feel we just don’t have the time to keep up with everything new. That can include marketing strategies, new ways to install shingles, or a better, faster, or more efficient way to dry a building.
TECHNOLOGY CAN SUCK
But it can also make our lives better. With all the new technology just in the disaster restoration industry today, we can do more jobs, document the work better, and do right – make more people happier. Yes, technology can do all these great things, but we must CHANGE if we are going to remain viable and productive. Setting aside time to learn, study, and embrace the new brave world we live in!
In the world of today (2020) with most of this year forcing us to change – trying to deal with masks, social distancing, cleaning protocols, and the list goes on… we have learned to CHANGE whether we liked it or not! Not one of us likes to wear a mask, but most do, and we stay six feet from others in the store. We incessantly use hand sanitizer and accept touchless purchases. Ordering online has exploded. It is changing. Everything from how we shop to how we conduct business will make us change even when we claim that we won’t. I’m trying to change too, albeit still kicking and screaming into the new world.
Want to talk about it? Call me now: Dick Wagner 419-202-6745
Nationally recognized coach, consultant, trainer, and speaker
Creator of the renowned PREP™ pre-disaster program
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