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Author: Dick Wagner

A Coming Trend in Property Insurance Claims

December 1, 2024 Dick Wagner

New Insurance Claims Trends Mr. Wagner, I sent you a message regarding your marketing class in Jacksonville. Additionally, I was…

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Posted in: Owners

Marketing Your Intangible Services

November 19, 2024 Dick Wagner

Most of your services are intangible! Much of the selling (or attempted selling) done by marketing today in the disaster…

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Posted in: Sales & Marketing

Make Cold Phone Call Marketing Warmer

November 14, 2024 Dick Wagner

3 minute read Nobody, I mean nobody likes to make cold phone calls. And nobody likes to get cold phone…

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Posted in: Sales & Marketing

The World Has Changed, But I Won’t

Dick Wagner

3 minute read It’s a great attitude to firmly plant your thoughts, ideas, and values in a solid position without…

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Posted in: Owners

Waive the deductible – Is it ethical or legal?

November 12, 2024 Dick Wagner

IS IT ETHICAL TO WAIVE THE DEDUCTIBLE? This is an example of a recent email I received… (I’ve omitted the…

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Posted in: Owners

Fifteen Fairytales of Marketing

Dick Wagner

Fifteen Fairytales of Marketing 1.    My company doesn’t need marketing 2.    I can’t afford the money to market 3.   …

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Posted in: Sales & Marketing

Collaboration Marketing – Are You On Board?

Dick Wagner

  Collaboration Marketing A new, more socially friendly strategy that deviates from old traditional methods where companies used interruption style…

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Posted in: Sales & Marketing

Your Company Literature Is Junk!

Dick Wagner

Throw away your company literature! Have you ever really thought about why you have company brochures, flyers, literature, and even…

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Posted in: Sales & Marketing

Relationship Marketing is Alive – Maybe!

Dick Wagner

Route Marketing Is Dead …is the title of the last article I wrote for R&R mag online. Many of the…

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Posted in: Sales & Marketing

Stupid Things Contractors Say On Social Media

Dick Wagner

I hope you didn’t make this stupid comment! The highlighted message below (in quotes) was recently posted on a Social…

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Posted in: Owners

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