Doing It Right On Social Media

I have 1700+ ‘friends’ on Facebook and 3300+ connections on LinkedIn (and 600+ on my Twitter account), and the worst thing I can do is promote myself or my company! My posts and content on my Blog or other social media accounts must never be salesy and talk about ‘what I do.’ Nobody wants a commercial or promo about “what you do.”


Often, well-intentioned marketers start using social platforms with the goal of reaching a certain number of Likes, Retweets, or Shares, but just as often, they begin the trip of social media strategies by experiencing a disconnect between the Content they post on their Blog or in Tweets. Even more frustrating is the methodology they use to measure their success. It isn’t about how many Likes on the Facebook business page!


People love stories and especially stories that make the client or customer the hero! Find ways to tell stories about how an agent or a plumber got more recognition and credibility by succeeding with you.

We have said this over a thousand times – RELATIONSHIPS matter even when the contact is engaging with you on some form of social media. When you finally get to the point – or decision that Social Media is not working for you, look back at the posts that you made and see if they are relevant, or are they salesy and pushy – and too concerned with promoting your own company.


Just as it is appropriate to build rapport with clients and prospects about their business and their needs and wants – it is correct to learn about them and their business and then talk about their business. NOBODY cares about ‘what you do or anything about your company. One restoration company is the same as another one – in their eyes. The companies that get the work are those that make the relationship:

  • Fun
  • Exciting
  • Unusual
  • Make the prospect the hero.


Being successful in the world of social media means you have to create a detailed roadmap, listing out on paper exactly what you are trying to achieve and then break it down into small steps – then implement that plan. A well-planned, well-thought-out, well-implemented Content strategy is not only a vital component of any social media strategy; it’s the key to driving the results your business wants.

It’s OK to stir things up a bit and post something slightly controversial – just not about religion or politics. Your audience members enjoy your valuable or interesting social content when you deliver social content that rewards them for sharing your content, engaging with your business, and, ideally, helping to promote your reputation as a thought leader in your business or industry. Providing informative, helpful, educational, creative, and even humorous content makes it far more likely that you will have meaningful interactions.

The right strategy identified on paper allows you to track your success (or failure).


Author: Dick Wagner – nationally renowned expert on Social Media for Service Businesses   419-202-6745 cell   or


Who Are They Going To Call?

3 minute read

Are they calling you – or are they calling your competitor? Is your company ‘top of mind?’ There must be a compelling reason they call you and not your competition!

For years and still today, many marketers ‘think’ they are going to get the call from the agent or plumber, but they are only generating $150k a year in revenue and that’s not enough! We often hear that it’s about ‘great service’ but that’s only AFTER the call comes in. It’s not about the latest tool or machine or gadget that your company has purchased. Everyone claims to offer great service or have the latest Binford 5000 machine but that isn’t enough to justify your business existence.


Nobody brags about average or poor service. No marketer says, “we have mediocre equipment.”  All of the tools, equipment, and processes are important but if are not likable and care about the people you call on – you are in trouble.

Not Price

The lowest price is NOT what gets you the job – at least not for long. Eventually, they (a competitor) will either beat your price or you will go out of business.  It’s surprising those people that are likable and friendly and care about the client don’t have a problem with the price! One contractor looks a lot like other contractors, so you really need to be Different.

Since there is so little differentiation between restoration and roofing companies, it becomes a difficult task to create a clear brand position for your company.  Defining a valid differentiator (or several differences) for your company will have a huge contrast. How you are perceived in the marketplace should be crystal clear and unique from all others, with nobody else making the same claim.  That doesn’t mean anyone could make the claim, but they are far less likely if you dominate that position.

The Squeaky Wheel

In reality, it doesn’t matter whether other companies can make the same claim, but who makes it first and loudest is the one that gets the bragging rights. Building and solidifying a strong brand position isn’t that easy and most contractors need help doing it. Developing a winning brand position involves several key ingredients. I’ve said many times that you must know your client’s issues, pains, challenges, frustrations, and concerns. Without knowing these, you have no way of creating a strong position, and less likely that you will create raving fans.

Shrink or Grow

There isn’t a way for you to stay the same. It’s been proven a million times that if ‘you are standing still – you’re going backward.’

Yes, you must market and promote the business every day but most people that market is simply spinning their wheels – being busy – but not effective! If you aren’t marketing it you won’t grow, (and probably will shrink or go out of business). The sad reality is that failure to properly market your company is like getting promises from clients that never come thru!

It’s Amazing

I know so many marketers that think if they are calling on clients – that’s all it takes. The client is friendly, makes promises, and yet never sends a job. The problem is the marketer is not asking for sales. They are NOT doing things to help the client’s business. They think because the client is polite – and talks to them – that the marketer has a good lead source. Rather than learn what customers consider painful in the business the marketer wants to talk about recipes or the family or the dog.

You really need to find out what scares customers most about calling a company like yours! Know or learn what their pain point is and then address it.

Nobody Cares

I’ve had marketers approach a new client with the question “are you familiar with our company?” or “Do you know what we do? Bottom line: they don’t care! They are not interested in what YOU or your company do. They only care about THEIR company and industry. Learn about their industry and talk with them about it. That’s how you build trust, and credibility and prove to them that you are truly a subject matter expert.

State exactly how you have been recognized by experts (or as experts). What publications have you written, or been featured in? Create a position by declaring yourself to be a specialist, rather than all things to all people. You cannot be ALL Things To All People! Doctors that specialize are the ones that charge the most and make the most money.

The idea of finding a real differentiation between you and your competitors is critical to your survival, and one of my specialties is helping you identify that differentiation and then implementing it in your market.


By Dick Wagner, Co-Founder The CREST Network, LLC                         

Nationally recognized coach, consultant, trainer, and speaker

Creator of the renowned PREP™ pre-disaster program

Owner of BLOG

Social Media Promo Hacks to Try

2021 or this new decade are the years of social media, at least from a business promotion standpoint. Don’t let this opportunity to build your brand and your following pass you by; try out these hacks this year to grow your business and promote your excellent services on social media now!

Include Video Content

Even if it’s a quick, 30-second video of common ways to use your product, video content is quickly becoming the king of content. People watch a ton of videos online, and that number has been increasing year over year for quite some time. Don’t skip videos on your social media pages!

Optimize for Mobile

If you have to choose to spend resources on mobile vs. computer, opt for mobile. Mobile devices and social media sites are peanut butter and jelly, and if your website isn’t set up to be user-friendly on a mobile device, people will quickly go elsewhere. Part of that includes reducing load times; if people have to wait longer than a couple of seconds to load your website on their phone, they’re likely to head to a competitor’s site.

Build Your Brand

Social media is a place to let your personality shine through, and that includes your brand’s personality. Keep your messaging consistent but have some fun with your followers. People love to see funny or relevant information on their favorite brands’ profiles. That, of course, starts with a great logo, which you can design for free here if you don’t already have one.

Engage With Your Followers… But Not Too Much

When you start out, you might try to respond to every single person who comments on one of your social media posts. You probably don’t have a considerable following, after all. Although that may seem like a good idea, it’s not entirely necessary. You can reply to the first few comments, but don’t spend too much time on engagement. If you have to choose, spend that time posting new content regularly.

Use a Template for Posts

If you’re using Instagram or Snapchat for your promotions, head over to Canva to use their templates. You can design posts and pictures to fit in perfectly with those platforms, and it’s straightforward and intuitive to do. Spend a few minutes and create great graphics with Canva.

Consider a Social Media Management App

If you’re trying to post on multiple platforms, you’ll quickly find your time running out fast. You can try to keep up, or you can check out a social media management app like Hootsuite, which allows you to manage multiple platforms from a straightforward dashboard. You can schedule posts, listen for mentions of your company, and engage with followers easily. Hootsuite isn’t the only option, but it’s one of the top-rated on the web.

Try Using Emojis

They might seem a bit unprofessional, but emojis allow your brand to appear more fun and noticeable, and they can help you increase conversion rates too. Don’t overdo it but do pepper a few of them into your posts or replies to comments. They can help your brand seem more down-to-earth and fun.

Use Hashtags Effectively

Head over to Twitter to find relevant hashtags for your brand and use them in your own social media promotions. A good hashtag can really expand your audience. Just don’t overdo it, please; nobody likes to see 20 hashtags after a post in a desperate attempt to find one that sticks.

Your time as a business owner is precious, so you don’t have time to waste chasing ineffective social media strategies. Try these hacks out to promote your brand quickly and efficiently and get back to building your business.

Guest Post

Fantasies of Greatness

4 minute read

I’ve met with, interviewed, and coached literally hundreds of restoration contractors over the past 15 years I’ve been a coach and consultant. It doesn’t take long after meeting them and that includes marketers as well before I instinctively know they are arrogant, cocky, self-righteous, and often have these absurd fantasies of greatness. I just met with one of them last week!

There’s just one problem (actually many) but the one big one is they are destructive to themselves and their business. This ridiculous illusion that they are “someone special” is self-defeating and truly destructive to their life and usually obvious in their business.

I can often see it by looking at their company literature. So many times, it’s a gorgeous glossy four-color brochure proclaiming all the wonderful features of the company, the staff, and even their equipment. Sadly, for them, the client or prospect DOES NOT CARE! This is all about “Fantasies of Greatness” on the part of the owner. A pure ego trip.


When I ask one of my trademark questions… “what makes you and your company Different?” I often get answers like “we have the latest and greatest Whatchamacallit machine” or “we care more about our customers” or “we have the most employees.”

It’s just astonishing to me how so many contractors fail to realize that it’s not about them! The insurance agent doesn’t care that you have the biggest, fastest, hottest, super-sucker machine. Nor do they care that your staff is IICRC certified, and they definitely don’t care about your fancy four-color glossy brochures. Reality check: nobody cares – except maybe you and possibly your ego. Yes, sometimes you need great brochures for end-user consumers, but for the right reason.


Since I’ve spent a fair amount of the page reminding you that it’s not about you, then what should you do? First and foremost, you must learn and understand your prospects’ industry and business. If you are trying to engage an insurance agent, then you need to know their business challenges. You also need to know how the insurance world operates. What are the issues, struggles, and pains they deal with every day?

Part of this research and intel is to help you as a marketer bring true DIFFERENTIATION to your client. Another critical part of your marketing strategy is to create and build an incredible personal brand. In addition, your personal brand starts with developing a thought-leader approach by becoming a trusted expert in your field. (I don’t mean you know about grains of depression, or thermal hygrometers). I am talking about being an expert in your client’s industry!


If your client is a plumber, they have unique pains in their business.  If you are calling on property managers of hotels, then you should know as much as you can about the hospitality industry and especially the challenges that that manager faces every day.

Wondering where to start? The fact is the internet has millions of pieces of useful information about almost everything. Including things, you don’t want to know about!  If you Google “hospitality industry” you will get over 11 million hits (in less than one second) – from White Papers to Blogs, to photos, to videos, History, Statistics, and more.  These clients deserve to do business with a company and salesperson who knows and understands their client’s business issues.  Beware: failure to do this almost guarantees another company IS going to take the time to become familiar with their prospect’s business and steal the prospect or client away from you.

Some companies like to “fly under the radar” as they are growing, and others like to make a huge splash and shout their services from the rooftops.  Either way is quite acceptable, depending on your business strategy and plan. Most important though, is to make sure you don’t get “Fantasies of Greatness” and be lulled into a false sense of security (or arrogance) thinking your company is miles ahead of the competition.

I simply hate it when I see an otherwise viable company crash and burn simply because they had absurd and false fantasies of greatness. It’s truly heartbreaking!

By Dick Wagner, Co-Founder The CREST Network, LLC                         

 Nationally recognized coach, consultant, trainer, and speaker

 Creator of the renowned PREP™ pre-disaster program

Owner of BLOG



Copyright© 2021 -2022©    The CREST Network, LLC   All Rights Reserved

Differentiation – Exactly What Is It?

4 minute read

Today, there are over 7 billion people in the world. It’s estimated there are 50 million businesses (many are small with less than 5 people). We have an elaborate Social Media system with almost a third of the world population on Facebook! So, it is highly unlikely that your business is: “in a class by itself, rare, special, unequaled, unique, unparalleled, unprecedented, or unrivaled.”

Differentiation, by the standards used even 15 years ago, it so dramatically new and different. Your business is NOT a one-of-a-kind, where your services are so unique that no one is doing a similar thing! Here’s the big fact: there are really only two key ingredients that enable you to put your business in a class by itself. First, your customer service must be unparalleled – so unique, special, Different, that no one is even close to competing with you in that arena. Second, your staff, (and especially your marketers) must be unforgettable in a superb and positive way with prospects and clients.

In general, disaster restoration companies, independents and franchises alike use similar equipment to dry buildings, or remove smoke odor and soot, or clean up mold.  You simply do not have – in the offering of products and services – something others don’t have. The exception as stated above is your high-touch customer service and your incredible staff.


Here is the blunt truth; it means you must continually re-invent your company, ever conscious of what might differentiate your business from the others and then promote that differentiation!  Even though you will be hard-pressed to be unrivaled or unprecedented, to survive long-term, you will need to constantly identify and refine your differentiation. Let me say it again… Differentiation for your company is critical to your long-term success.

Consider this: even when other companies in your market do “similar” things, (such as mitigation only), you can become known as the Mitigation Only specialist by continually promoting that theme.  Advertise it – explain it – market it, and it becomes yours because you have claimed it as yours.  Sure, others can try to copy your mantra but your aggressive marketing efforts (shouting it from the rooftops) will help position you as the leading business in the differentiation you choose.

Differentiation helps to sustain as well as grow market share and the strategies to differentiate your offerings have to be simple – without requiring significant changes to the existing process. The better differentiation you have, the larger market share you own. Another great way to establish serious credibility and be perceived as the king in your field is for your website to include a Blog. Your blog section needs a fresh, new, non-plagiarized  article nearly every week, and certainly twice a month!


Standing out among your competition can seem like a massive challenge given the fundamental similarities within your industry. Using different techniques to elevate yourself above the competition, without the help of a cost prohibitive advertising budget comes down to knowing yourself, knowing your customer and playing to your strengths.

Standing out from the competitors means finding out what makes you different, so ask your prospects and customers since they are the ones seeing “who you really are!” Asking them what you and your business can do better can help you find out what you are (or aren’t) doing to set yourself apart from the competition. This can also be a great way to make your customers feel involved in your operation and let them know that you are open to their input and willing to improve your service to them.

Think about your competitors and then ask everyone in your company:

  1. What sets us apart from all of them? (hint: don’t say “we care more.”)
  2. What really makes us totally unique or unusual in a good way?
  3. What do we do, provide, or have that makes us completely different?
  4. Could we give an incredible guarantee that no one else would dare offer?
  5. What package of little things could we bundled and give it a special name?
  6. What convenience can we create that none of our competitors offer?

When you stop bragging about how good you are and start telling them how different you are and how that will make a customer’s experience with you better than anyone else, you’ll get more work – at higher prices because when a client genuinely believes nobody else can do the job the way you can do it, price is no longer an issue.

My final thought… Differentiation in our extremely crowded marketplace is a business essential, not only in terms of a company’s success, but also for its continuing survival. So often we are incredibly arrogant and believe our business is so “one-of-a-kind” that if they want what we offer, then they have to do business with us!   Well, it isn’t – unless you design DIFFERENTIATION into your operation.

By Dick Wagner, Co-Founder The CREST Network, LLC                         

 Nationally recognized coach, consultant, trainer, and speaker

Creator of the renowned PREP™ pre-disaster program

Owner of BLOG



Copyright© 2021     The CREST Network, LLC   All Rights Reserved

Automated Phone Answering – Horrible For Customers

The very last thing you need in business is a frustrated, disgusted, or angry customer or potential customer!  Yet, the “automated phone answering equipment”  you are thinking about getting installed will be the very first aggravation your clients will deal with.

Some slick salesman has convinced you that automated equipment with make you more efficient, save you time, and money, and make you look more professional.  In reality, it makes you look like that big cable TV company or satellite TV service that simply sucks.

Today, it is often challenging to make your customers happy. Sadly, too many customers feel “entitled” and try to take advantage. We’ve all been there and experienced that frustration.

Listed here are a few potential failures with automated phone systems:

  • Public perception of these systems is negative.
  • Often the “terminology” is confusing. (press 1 for collaboration tech support) or (press 2 for non-warranty technical help) or (press 7 if you would like to hear the menu again) “in case you weren’t paying attention the first three times, or you aren’t smart enough to know exactly which option you need.”
  • There are often too many unclear choices.
  • Even worse is when “your choice” isn’t listed
  • It’s even worse when they don’t work perfectly.
  • You are entrusting your “best first impression” to an oft-problematic machine
  • When things go wrong on the initial answer, (machine pick-up) there is rarely an opportunity to repair the damage.
  • People repeatedly say they want a live person.
  • The opportunity to quickly solve customer service issues is needlessly delayed, or even worse, it never gets resolved!
  • Many times sales are lost as a result of caller frustration at not being able to get to the right person.
  • The automated system enables employees to “distance” themselves from any urgency or immediacy.
  • It creates a company environment where the caller is not the most important.
  • Bottom Line: It helps people hang up!

Today, the only real differentiation you have is your CUSTOMER SERVICE.  Without the most awesome, incredible, problem-solving customer service, you really aren’t much different from all your competitors.

As your author, this isn’t some personal vendetta against technology!  I have, however, experienced many negative calls into a company where the automated system was lousy or in many cases, so bad that I simply hung up and called someone else.  Writing this article was prompted by several recent major frustrations – trying to do business with companies that used an automated (and terrible) system.

It should be quite obvious, that an automated phone answering system for your business can eliminate the cost of a receptionist answering all calls personally.  You might conclude that it’s an inexpensive way to expedite incoming phone calls, but you really need to reconsider. It’s kind of like stepping over a dollar to pick up a nickel!


By Dick Wagner, Co-Founder The CREST Network, LLC                         

 Nationally recognized coach, consultant, trainer, and speaker

Creator of the renowned PREP™ pre-disaster program

Owner of BLOG



Copyright© 2021     The CREST Network, LLC   All Rights Reserved


Cleaners and Restorers – Post Pandemic

The world has changed. The pandemic of 2020-21 has and will continue to require new and different attitudes and business processes for the near future.  Whether we like it or not, it has changed our daily life; at home, in public, at work, everywhere we go, and in everything we do.


Business today, and moving forward for the foreseeable future, has significantly changed – forcing us (some of us kicking and screaming) to be more cautious, accepting, and aware of others around us.  Clients, customers, our employees, and the public at large are all fearful of the virus, and many are so fearful they don’t want to work in the office anymore with co-workers. This thought process is at work with many of your customers also. It is no longer “business as usual!” The world has changed, and your customers now expect you to operate at a high level of safety and cleanliness.


We all have opinions – and for some of us – our opinion is the only correct one! There, I said it… you all wanted to but were nervous. By viewing, reading, (and sometimes commenting), on the enormous stream of posts regarding anything pandemic related, it’s difficult to fully embrace all angles. In fact, there are many opposing comments, all of which have some logic and make good sense. However, emotion is the number one trigger moving people, and emotion – rarely is based on fact or logic. It’s my estimate that in the US, 50% of the public will not get vaccinated because they know it takes 10 years to perfect and make safe the vaccine. It’s not very reassuring when they claim to have achieved that same level of safety in 9 months!


Your customers, clients, prospects, and the general public will expect you to treat their home and their business very differently than you have in the past. Sure, previously, many of us used booties, walk-off mats, protective runners (drop cloths), corner buddies, and other things to provide our clients with the assurance that we were being careful with their homes.

Today, and moving into the near future, you can expect customers to:

  • limit access to their home or business
  • use internet technology for monitoring
  • wearing PPE, gloves, goggles, masks, etc.
  • clean and disinfect all surfaces that you touched
  • use tablets and phones for signatures
  • use email instead of paper documents
  • touchless payments and online appointments
  • touchless faucets, soap dispensers, and hand-drying equipment
  • texting appointment info when technicians are on the way
  • QR codes for access to websites, review sites, menus
  • Zoom or video calls to view damage or conditions
  • Zoom & video calls for marketing and client interaction
  • Re-engaging the telephone to connect with clients
  • embrace local small businesses more than the national chains


We all know by now that “what the customer wants – the customer gets.” This is obviously extended to every aspect of the public. Like it or not, Media and the government have successfully put fear in many people about the dangers of Covid-19.

Because of that, these new attitudes, combined with what people are demanding openly from businesses, have ushered in a “new normal” business climate. With our varied opinions regarding the legitimacy of the pandemic (which may be overstated), or seen as political, the fact remains that business has radically changed in 2020, and moving into 2021 and beyond, consumers are expecting a totally new and different interaction and engagement.

Organizations, both governmental and private sector industry will have to conduct business in a new and careful way, demonstrating they are serious about public safety and health, just to reassure customers they will be safe working for you or hiring you!


By Dick Wagner, Co-Founder The CREST Network, LLC                         

 Nationally recognized coach, consultant, trainer, and speaker

 Creator of the renowned PREP™ pre-disaster program

Owner of BLOG




Copyright© 2021 ©    The CREST Network, LLC   All Rights Reserved

Marketing Success Using Blog Articles

The explosion of online social media has revolutionized the way people interact in the world, and even more significantly, it is reinventing the way businesses reach their customers. The frequency, tone, style, and engagement of business marketing is so dramatically changed that it has required a completely new mindset.

During my years of coaching marketing people, I am often told by a marketer that they are “old school” and prefer to stay that way because that has always worked for them.  (They were probably high-pressure salespeople back then). They don’t want to hear the world has changed. They don’t want to be told the way they used to sell won’t work very well today. They’ve spent 20 – 30  years selling a certain way, and quite likely during that time in the ’70s through the ’90s, they did OK or even very well. “Old school” is all they know, and they aren’t motivated to change. Little do they know that isn’t going to fly today.

Doesn’t Work Today

I’ve gone on sales visits with many of these old-timers in the past few years and was appalled at their approach and their interaction with prospects. One of them told a dirty joke (of sexual nature) to a group of ladies in an insurance office. Another tried the “Carnegie” approach of forcing his high-pressure style on several 20 and 30-something men. You could tell by the looks on their faces they were disgusted by the brazen, in-your-face, pushy style.

Salespeople looking to enter the marketplace today need to understand that much of what they do will utilize online platforms. It is critical for them to understand how to effectively exploit numerous social media platforms because these platforms are what the world prefers and is using to engage. Developing prospects, finding good leads, creating credibility, and building your personal brand have now become a major part of the sales and marketing activity using social media. The simple social media tips below will help you better identify and connect with customers, build your personal brand, enhance your credibility, and generate interest in your products and services.

Build Personal Brand Identity in Blogs: Personal brand awareness is essential for every high-performing salesperson, regardless of the type of sales. You want your customers to know who you are and associate you and your business with the solutions they seek. Blogs are fantastic at creating that image for your customers. It’s been said many times, “people buy from people they like and people they trust.” Writing blog articles provides readers not only with great info about your products and services but about a range of topics and activities related to your business. With the billions of different searches that happen every day, it means that your well-written blog article will likely be found and read. Blogs are the perfect way to showcase your expertise and trustworthiness and offer content that your prospects will seek out. Most importantly, this must be an ongoing process, requiring you to update your blog posts often and keep content fresh.

Dick Wagner   419-202-6745         [email protected]

Nationally recognized coach, consultant, trainer, and speaker

Creator of the renowned PREP™ pre-disaster program

Co-Founder of the CREST Network, LLC

Co-creator of the Restoration Marketing Specialist™  (RMS®) certification course

Copyright© 2021-2022     AskDickWagner, LLC   All Rights Reserved


No Part Of This Document May Be Reproduced In Any Form

Written Permission required to share this article.

Marketing With Social Media

3 minute read

A Picture is Worth a Thousand Words: Consumers give more attention to images than words. It’s been shown over and over that including a good picture or two with your blog post (or even Facebook post) increases the viewership and response by more than ten times! Pinterest is an excellent platform where you can capture your customers’ interest with quality pictures. Post pins (on Pinterest) with clear titles and unique, interesting, and entertaining images to stand out. This may require brushing up on your photography and web design skills, but the visibility is worth the effort, as Pinterest is one of the most visited websites each day. Buying pictures from online sources is a great way to get good quality, intense pictures. I have a Pinterest account and consistently post good pictures (with a weblink) about a variety of topics.  One of the most popular boards on my Pinterest account is my board about Sales and Marketing!

Tweet with a Purpose: Twitter is a great resource for businesses because brief updates and links are sent to hundreds of followers’ phones with a click. Twitter is like a simple do-it-yourself “news release” and affords you a fast and easy way to enhance your credibility and expertise. Make sure your Twitter biography is current, and share links of interest to your followers, including posts from other relevant blogs. Your followers will appreciate this and think of you as a source of great info. Also, try to keep up with hashtag trending in your industry. Using these tags increases your credibility. Lastly, interact with followers by replying, re-tweeting, and favoriting tweets. Although it takes time to get people to follow you, there are great tools within Twitter to follow others, and many of them will follow you back!

Your Personal Online Resume’: If you are not already using LinkedIn to strengthen your personal visibility and credibility, you must begin this immediately! LinkedIn is an underutilized networking site, perfectly designed for keeping track of business contacts, finding new prospect opportunities, and managing your business client portfolio.  Also, you should be asking your LinkedIn connections for written recommendations, (those that know you well), since their comments improve your reputation and profile immensely.

LinkedIn also has superb search capabilities, and more than 80% of major decision-makers are on this platform! For networking, advice, and searching out future customers, LinkedIn has a ‘groups’ feature which is a valuable resource for business owners. Join groups that are of interest to your customers to learn from them. Posting great articles on LinkedIn can significantly enhance your credibility and creates a positive image of your expertise. (And don’t forget to THANK everyone that does connect with you).

Become a Big Fish in the Big Pond: Facebook is the world’s largest and busiest social media platform. As of late, it has created a lot of controversy with how they are deciding what posts are OK and which ones don’t meet “their criteria.”

Be prepared to either accept this kind of censorship or use MeWe instead. With its growth, Facebook has added many features that businesspeople can use to network, interact, and advertise. With this growth, businesses must now compete to be in followers’ newsfeeds. To stand out and increase visibility, complete every section of your business profile or page, respond to customers as quickly as possible (ideally within an hour), and post about more than just your business or blog.

Almost every post you make on Facebook, Twitter, Pinterest, Parler, or MeWe must be accompanied by a picture.  Those pictures should be funny, thought-provoking, inspiring, and eye-catching. Educational and entertainment also play well. This will create an environment that feels useful and personable and will draw more followers to your FB page, thereby adding to your credibility and exposure.

Social media is an incredibly powerful tool for businesses and salespeople. These strategies can help you make the most of your social media campaigns.


Dick Wagner   419-202-6745         [email protected]

Nationally recognized coach, consultant, trainer, and speaker

Creator of the renowned PREP™ pre-disaster program

Co-Founder of the CREST Network, LLC


Copyright© 2020-2022     AskDickWagner, LLC   All Rights Reserved


No Part Of This Document May Be Reproduced In Any Form

Written Permission is required to share this article.

My Competition Can Do It And So Can I

4 min read

Every one of us at one time or another has thought that “if my competition can do it, so can I.” And yet the truth is that’s rarely the case.


If you really think about it, everyone has a different situation:

  • Resources
  • Money
  • People
  • Location
  • Skills
  • Strengths
  • Creativity
  • Discipline
  • Patience

Since we are all different in the above (partial) list, it’s usually unreasonable to think we can copy the same features, options, and traits of whatever your competitor is doing. It’s typical for most of us that see something that looks successful from the competition, to want to duplicate it.

What we don’t know is:

  • how much money is invested?
  • what resources did they have to use?
  • does it even fit “your” business style?
  • how effective is it (ROI)?
  • should your company associate itself with that idea or concept?

We all can think of products or services that are almost identical in general concept. Think cell phones, computers, ridesharing, food delivery services, and many more. Sometimes the basics are similar, but when you look closely, it’s apparent the products or services are totally different.

Here’s an example of a similar – but different one:


Asphalt shingles, metal roofs, slate, rubber roofs, solar tiles, clay tiles, and others

These are all roofing materials, but some roofing companies only offer one specific type because that’s their skill or comfort level. And, YES, it’s still roofing, but NO, it’s not similar. OK, I’ll grant you that the materials are still called roofing, but there’s a huge difference in quality, style, looks, warranty, and installation process.

The strategy that each company uses to market, sell, deliver, and install these different roofing materials is almost always unique to the individual company.


Since we are talking about roofing, I recently (after Hurricane Irma) had to have a new roof installed. We interviewed a couple of roofing companies and found a dramatic difference. They were all offering 35-year asphalt shingles, and one offered a synthetic underlayment, promoting much better qualities and longevity.

We opted for better shingles and synthetic underlayment but were greatly disappointed for another reason. The installers were sloppy, crude, careless, and in such a hurry that they had to be called back three times by the building inspector. Even worse was their customer service!

Just one example of their poor service – the installers got “tar” all over our beautifully finished custom driveway. And when I pointed that out to the manager, he said “well, that happens, it is a construction site after all.” He refused to clean it up or attempt to make it right.


Stop worrying about copying your competitors. Sometimes (usually all the time), the quality of customer service is far more important than what products or services you provide. In the case of water damage services, water extraction can be done many different ways. Setting the right expectations and providing the best customer service possible will ultimately be the most important part of what you do.

Don’t get caught up in the whirlpool of “if my competition can do it, so can I.”  It rarely works out the way you had hoped it would.

 Dick Wagner   419-202-6745         [email protected]

Nationally recognized coach, consultant, trainer, and speaker

Creator of the renowned PREP™ pre-disaster program

Co-Founder of the CREST Network, LLC

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