3 minute read Everyone in the disaster restoration industry understands (I hope) that marketing is quite different than the selling…
5 minute read It seems like almost every restoration contractor I talk to always expresses their strong desire to develop…
4 minute read We’ve been asked a hundred times (probably more) by our clients if they should participate in a…
3 minute read Almost every contractor I work with, and those I’ve worked with in the past, all want more…
5 minute read CHANGED WORLD I’ve worked with hundreds of marketers over the past dozen years, and there is one…
4 minute read Many marketing and sales experts, including me, have been saying for several years that “differentiation” is vital…
4 minute read I often hear contractors telling me they are not writers – they can’t do blog articles –…
5 minute read I’m asked often by business owners or GMs “what to expect from a restoration marketer?” It’s a…
REFERRAL FEES HAVE LONG BEEN AN ACCEPTED PRACTICE IN JUST ABOUT EVERY INDUSTRY. The large “finder or referral” fees that…
4 minute read Can it be the “luck of the draw? How about if your company is first on Google…
