I normally urge business owners to focus on the bigger picture, but sometimes during coaching, I want them to focus…
Successfully executing and implementing your plan: Achieving the end goal, or executing the implementation plan, is what the leader is…
Setting sales and marketing expectations is crucial to your survival and success. Your marketing department must have measurable and enforceable…
If you are a disaster restoration contractor who is struggling with average results, (or worse) there’s a good possibility you’re…
Successful marketing (VHP’s) develop strategies and campaigns that position themselves as trustworthy, reliable, and uniquely different. The opposite is poor…
IS IT ETHICAL TO WAIVE THE DEDUCTIBLE? This is an example of a recent email I received… (I’ve omitted the…
Companies complain that Utah National Guard won’t recognize the pricing system in Herriman cleanups. By John Hollenhorst, Deseret News published 10/5/10…
Collaboration Marketing has arrived at the forefront… of the most effective way to advance your products and services. We have…
Offering Really Excellent Customer Service Guest Author: Cheryl Wagner You don’t have to have the lowest prices in town, just…
Fifteen Fairytales of Marketing 1. My company doesn’t need marketing 2. I can’t afford the money to market 3. …
