4 minute read Many marketing and sales experts, including me, have been saying for several years that “differentiation” is vital…
4 minute read I often hear contractors telling me they are not writers – they can’t do blog articles –…
5 minute read I’m asked often by business owners or GMs “what to expect from a restoration marketer?” It’s a…
REFERRAL FEES HAVE LONG BEEN AN ACCEPTED PRACTICE IN JUST ABOUT EVERY INDUSTRY. The large “finder or referral” fees that…
4 minute read Can it be the “luck of the draw? How about if your company is first on Google…
4 minute read Many restoration contractors have already learned of the benefits of onsite marketing training. I’ve had contractors hire…
5 minute read Most of the marketing reps that I’ve worked with over the years have had the benefit of…
3 minute read Everyone knows that the major (national) restoration contractors have their own version of a pre-disaster program, which…
SUCCESSFUL Marketing People Often Say The Wrong Thing! How many times has your sales & marketing staff said: “I just…
Marketing Reps Stuck in the Sand? I continue to be amazed almost every day at how many marketing reps, and…
