There have been many approaches to marketing restoration services and as many different ideas as there are coaches out there…
Aside from management wanting their marketer to be really productive, the challenge is always for the marketer to generate referrals…
So, who is the real client – the homeowner or business that had the loss, or the insurance company? I think…
3 minute read Are they calling you – or are they calling your competitor? Is your company ‘top of mind?’…
3 minute read Nobody, I mean nobody likes to make cold phone calls. And nobody likes to get cold phone…
4 minute read It’s not a secret. Unless you have a product or service everyone wants and no competitors, you…
3 minute read Everyone in the disaster restoration industry understands (I hope) that marketing is quite different than the selling…
5 minute read It seems like almost every restoration contractor I talk to always expresses their strong desire to develop…
4 minute read We’ve been asked a hundred times (probably more) by our clients if they should participate in a…
4 minute read Many marketing and sales experts, including me, have been saying for several years that “differentiation” is vital…
