3 minute read Everyone in the disaster restoration industry understands (I hope) that marketing is quite different than the selling…
5 minute read It seems like almost every restoration contractor I talk to always expresses their strong desire to develop…
4 minute read We’ve been asked a hundred times (probably more) by our clients if they should participate in a…
4 minute read Many marketing and sales experts, including me, have been saying for several years that “differentiation” is vital…
4 minute read I often hear contractors telling me they are not writers – they can’t do blog articles –…
5 minute read Most of the marketing reps that I’ve worked with over the years have had the benefit of…
SUCCESSFUL Marketing People Often Say The Wrong Thing! How many times has your sales & marketing staff said: “I just…
Marketing Reps Stuck in the Sand? I continue to be amazed almost every day at how many marketing reps, and…
Implementation is the execution of a plan, idea, or strategy. Note: As a disaster restoration coach and consultant, one of…
4 minute read Marketing to commercial clients is probably the number one interest of the typical residential restoration contractor. I…
